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Job Details

Id: 10177

   

Sector(s):

Internet + Digital

 

Organisations + Charities

   

Job Title:

Digital Director

Organisation Name:

Association for Cultural Enterprises

Organisation URL:

https://culturalenterprises.org.uk/

Location:

Anywhere in UK - Home Working

Salary:

£44,000 + Benefits

Conditions:

Full Time

Date Posted:

03/01/2020

Closing Date:

30/01/2020

   

Job Description & Person Specification:

Context 

With more than 500 member organisations mainly in the UK, but also in the EU, Qatar and Australasia, for more than forty years, the Association for Cultural Enterprises has been helping the cultural sector to generate earned income through trading Ė retail, venue hire, picture libraries, publishing, catering, experiences, ticketing and more. 

Since April 2018, the Association has been an Arts Council England-funded Sector Support Organisation. This support has enabled us to launch the Cultural Enterprises Academy (www.culturalenterprises.org.uk/academy). A total of 13 courses are now either live or in production, with a further 27 to produce by March 2022. With many courses, podcasts and blogs now live, the Academy is moving on to its next phase Ė continuing content production, while also launching a new annual commercial benchmarking exercise for the sector (we have identified a partner research agency to lead on this) and also piloting a mentoring scheme (again, with the assistance of external freelance support which has already been identified). 

The Association also runs a year-round programme of training events as well as its signature annual Cultural Enterprises Conference. We have ambitions to grow attendance at these events, as well as growing our membership. Digital is increasingly at the core of our organisation, and this is a great opportunity for a dynamic self-starter to have a big influence on our work, and a positive impact on the cultural sector. This role is mainly about delivering excellent digital content and services, but also has responsibility for the whole marketing and communications mix through line management of the communications team. The Association has a total of eight staff, not all of whom are full time Ė we embrace the agility and diversity of a small organisation, giving our all to ensure we are able to provide maximum support to the sector. This role will include opportunities to deputise for the CEO Ė it is an excellent opportunity for someone with digital expertise who is looking to grow in their career. 

JOB SUMMARY 
To lead the delivery of the Cultural Enterprises Academy, commissioning and overseeing production of courses, podcasts, blogs, and downloadable resources, liaising with Arts Council England as the major funder. To manage the Associationís communications and marketing team, consisting of Communications and Media Manager, and Digital Communications Officer. To lead on marketing (primarily digital marketing) for the Associationís busy annual programme of events. To create a Digital & Communications Strategy which will support the delivery of the Associationís four-year business plan. 

MAIN DUTIES 
  1. Lead on, maintain and refresh the Associationís Digital and Communications Strategy. 
  2. Work with suppliers to oversee the development and maintenance of all digital platforms and technologies Ė primarily Website CMS, CRM, and Google GSuite. Support and train colleagues (all Association staff work from home) in making full and innovative use of digital technologies. Ensure all platforms are maintained to high standards of accessibility, maintaining compliance with all relevant laws (eg including GDPR) 
  3. Agree digital, communications and marketing objectives with the Chief Executive. Oversee budgets, and manage them in line with the Associationís business plan, policies, and financial controls. 
  4. Lead the communications and marketing team in ensuring that event attendance and membership targets are met or exceeded 
  5. Grow and develop the Online Academy. This to include: a. Leverage our CRM, membership, and independent research to identify and recruit Subject Matter Experts for courses, blogs and podcasts.
    b. Work with a nominated third party research agency to create an annual commercial benchmark for the sector
    c. Work with a nominated freelancer to launch and pilot a mentoring scheme for the sector
    d. Work with external advisors to monitor the learning effectiveness of our materials, and adjust approach as needed.
    e. Together with the Academy Programme Manager (freelance), oversee the production of online courses, including directing video & audio sessions, and running webinars.
    f. Establish performance metrics and report on them regularly to the wider Association leadership team and Board.
    g. Lead on and oversee the promotion of the Online Academy to Association members, and suitable non-members across England
    h. Use digital marketing techniques to establish a pathway / pipeline to membership for non-members accessing the Online Academy, where relevant and appropriate. 
  6. Oversee the execution of the Communications and Media Managerís marketing plan, including monitoring performance against targets. 
  7. Represent the Association at industry forums, conferences and events. 
  8. Identify and lead on opportunities to partner with other organisations (including but not limited to other Arts Council England funded Sector Support Organisations) for the benefit of the cultural sector. 
  9. Oversee provision of digital services (including member-only content, online joining and renewal) to the membership, monitoring membership satisfaction with these services. 
  10. Maintain an awareness of the competitor marketplace, and devise appropriate responses in line with the overall Digital and Communications strategies. 
  11. Lead, develop and manage the Communications team (2 FTE consisting of the Communications and Media Manager, and Communications and Media Assistant). Manage the freelance Academy Programme Manager. 
  12. Ensure that the Associationís digital platforms and communications keep pace with industry trends, and use limited resources to produce innovative solutions. 
  13. Report to the Board as required on all of the above, report to and manage the administration of the Boardís Academy & Digital Subcommittee. 
  14. Deputise for the Chief Executive as and when required 
  15. Any other duties as reasonably required by the Chief Executive 

Employee Benefits 
  • Auto-enrolment pension with 5% employer contributions 
  • Flexible hours by arrangement with your line manager
  • 25 days annual leave, plus your birthday as annual leave each year 
  • Payment of a relevant annual professional membership fee (e.g. CIPR, CIM)
  • Access to training and development opportunities as part of your annual Personal Development Review 
*If homeworking is unsuitable, access to a co-working space may be provided subject to there being a suitable and affordable facility within commuting distance of your home. Alternatively, the Association has an office in County Durham which this postholder would be welcome to be based at.   

PERSON SPECIFICATION 
Personal Qualities 
  • A self-starter who flourishes in an environment with a high degree of autonomy
  • Driven, creative, with the ability to keep sight of the strategic picture while analysing operational detail 
  • An entrepreneurial, ambitious outlook 
  • Take responsibility and solve problems
  • Self-disciplined, organised and self-motivating
  • A natural commitment to life-long learning and continuing professional development 
  • Ability to lead and manage a small team of remote workers, embedding a high performance culture which punches above its weight
  • Ability to work under pressure and manage competing deadlines
  • Excellent interpersonal skills with an ability to engage a broad range of people in many different professional contexts 
Professional Competencies 

Essential 
  • Outstanding knowledge of digital and social media 
  • Experience of creating strategic communications and/or digital plans 
  • Ability to manage budgets
  • Ability to analyse and report on financial and non-financial performance indicators 
  • Analytical skills and experience of managing databases and CRM systems 
  • Experience of managing graphic design and video production 
  • Experience in creating content for the web and tracking performance
  • An accurate and thorough approach to work with attention to detail and excellent proof reading skills 

Desirable 
  • Significant marketing experience in a digital environment 
  • Experience of working in the cultural sector and/or understanding of the wider strategic and political issues affecting the cultural and heritage sectors 
  • Understanding of brand management and development 
  • Experience of working with Arts Council England as a funder 
  • Experience of delivering online training
  • Hands-on graphic design and video production abilities 
  • Clean driving licence

   

CONTACT DETAILS:

 
   

Name:

Julia Heppell
Association for Cultural Enterprises

E-mail:

info@culturalenterprises.org.uk

Tel.no.:

01388 741394

Address:

Unit B14, Durham Dales Centre
Castle Gardens
Stanhope
County Durham DL13 2FJ

   

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